Are you looking for the best Digital marketing certification to get started with your digital journey or even add value to your resume? This is where your search ends. Read till the end to get insights into the top free and paid certifications.

Digital marketing in today’s world is one of the fastest-growing and highly in-demand skill one must possess in order to transform one’s business or even career.

With the growing number of internet users, the majority of businesses have seen a transition from offline selling to digitally selling their products and services. The companies or businesses who failed to make this shift have slowly but surely reached the point of extinction.

This has paved the way for digital marketing to surge rapidly while creating more job opportunities. Flexibility in learning and easy to learn certifications for people from diverse educational backgrounds only makes it a promising career path for youngsters as well as for other age groups.

The courses mentioned in this blog will not only provide you with valuable insights into digital marketing but will also be useful during job interviews with free and paid certifications available.

Below is the list of 10 of the best Digital Marketing certifications to begin with:

1. Fundamentals of Digital Marketing by Google

Internet marketing is a vast ocean of knowledge with many articles and certifications available. The fundamental of digital marketing is our recommendation if you are looking for a starting point in understanding the basics.

Course details and cost

The course gives you insights into the vast ocean of digital marketing and also teaches you step by step how to scale your business by using the latest digital tools.

This digital marketing certification is free of cost and comprises 26 modules with a duration of 40 hours.

Website – https://learndigital.withgoogle.com

2. Social Media Certification by HubSpot Academy

The social media course by HubSpot is the right place to start if you are keen on learning and enhancing your knowledge about the tricks to market on social platforms.

HubSpot Academy is a well-known platform for providing the best digital marketing certifications and is globally recognized.

Course details and cost

The course is a series of 8 short video lectures provided by the social media specialists about various strategies including the inbound social media strategy.
The course is free of cost with a course duration of 4.15 hours and a social media marketing certification on successful completion.

Website – https://academy.hubspot.com


3. SEO by SEMrush Academy

If you don’t want to surf the web for learning different verticals of digital marketing then SEMrush academy can be your one-stop solution.

SEMrush academy is known for providing free digital marketing certificate courses on topics like SEO, Social media marketing and content writing, pay per click, and competitive research.

Course details and cost

The course is divided into series of small and easy-to-understand video playlists. Each vertical course has different time durations and is completely free of cost.

Website – https://www.semrush.com/academy

4. Certifications by Google Skill Shop


We know how important Google is in our life when it comes to searches or to market our products and services.
Google skill shop is a platform that can help you to gain mastery in Google ads, Google marketing platforms, google analytics, google my business which is ranked amongst the best digital marketing certifications as per industry standards.

Since the courses are provided by Google itself, they can be a valuable addition to our CV while making your resume interview-ready.

Course details and cost


All the courses provided in google skill shop are an attempt to educate its audiences regarding the usage of various google platforms. Hence these courses are free of cost with different time durations.

Website – https://skillshop.withgoogle.com


5. Facebook Blueprint

Facebook has over 2.74 billion active users along with various other apps under its ownership. The Facebook blueprint was created with a view to educate its users about the various functionalities of facebook controlled apps.

So if you are looking to add more knowledge about Facebook apps to your kitty then Facebook Blueprint is the exact certification that you begin with.

Course details and cost

The courses provide you with a plethora of options to choose from and give you in-depth knowledge regarding a specific topic with both free and paid digital marketing certifications available.

The courses are divided into short video lecture series and the cost of each paid certification can go up to $150 depending upon country to country.

Website – https://en-gb.facebook.com

6. LinkedIn Certification

A professional platform like Linkedin has grown in popularity in recent times, especially for Job seekers and B2B enterprises.

If you are in search of your dream job and looking to ace your LinkedIn game, then the recently launched course by LinkedIn is what you should take a look at.

Course details and cost

You can access this course via LinkedIn marketing labs which leads you to their video series of 8 informative videos with a duration of approximately one hour each.

This free certification was launched with the purpose to better understand marketing techniques and running ad campaigns. So get yourself certified from one of the leading social platforms in the world.

Website – https://training.marketing.linkedin.com

7. Content Marketing by HubSpot Academy


Content in today’s world is an integral part of engaging your audience on your platform. Learning how to write content that can impart valuable information can be very helpful in getting many loyal visitors.


A content marketing course from Hubspot might be the right course for you if your aim is to achieve the above objective and therefore we have included this course in our list of the best digital marketing certifications.

Course details and cost

The duration of the course is 6 hours approx which consists of a total of 12 lessons. The course is free of cost and on successful completion, you will be awarded a HubSpot content marketing certification.

Website – https://academy.hubspot.com



8. Hootsuite’s Social Media Marketing


Nowadays almost everyone has their presence on different kinds of social platforms but did you know that you can also use it for your own growth?

If you are interested in knowing how then Hootsuite’s social media marketing course can be a suitable option for you.

Course details and cost

By completing this course, you will gain expertise in foundational skills that can help grow your followers and build a community. The duration of the course is 6 hours with a course fee of $199.

Website – https://education.hootsuite.com

9. Internet Marketing by Copyblogger

Internet marketing has evolved tremendously since its inception, thanks to the growing number of visitors every year.

If you are new to the field of internet marketing then a free course on Copyblogger can provide you with the knowledge you are looking for.

Course details and cost

Although created in 2004, the course on internet marketing is still a valuable resource for learning about content writing tricks and techniques. The course is free of cost and is available via E-book downloads and emails.

Website – https://copyblogger.com


10. Digital Marketing by Digital Scholar


If you want to learn something then learn it from the best. Looking for a course with an agency environment? Then Agency styled Digital marketing course by Digital scholar is the right place for you.

The digital scholar is an initiative by one of the top digital marketers in India, Mr. Sorav Jain along with Mr. Rishi Jain.


Course details and cost

The course is designed with an agency-styled environment with hands-on practical experience and industry-specific skills. The course fee is 40,000 for a 3-month duration with both online and offline batches available.

Website – https://digitalscholar.in

These are our picks for the top 10 best digital marketing certifications in 2021 provided by some of the well-recognized companies which give you a deep insight into the field of digital marketing along with their certifications. So enroll now and start your amazing digital marketing journey right away!

Let us know what you think about these certifications in the comments section below. We are open to new suggestions and will update the above courses from time to time. To know more about Digital faraoh click here. Follow us on Facebook @digitalfaraoh and stay tuned for more.